Privacy policy

Last Updated: October 4, 2026

At Direct Goods, we respect your privacy and are committed to protecting the personal information you provide when using our website and purchasing our products.

This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices you may have regarding your personal information.

1. Who We Are

Direct Goods
66 Sudbury Ave
Wembley, HA0 3BE
United Kingdom

Email: help@direct-goods.shop

For the purposes of applicable UK data protection laws, Direct Goods is responsible for the personal information described in this Privacy Policy.

2. Information We Collect

We may collect information that you provide directly to us, including:

Full name
Billing and shipping address
Email address
Telephone number, where provided
Order and purchase information
Payment-related information
Information you provide when contacting customer support
Information you provide when requesting a return or refund

We may also automatically collect certain technical information when you visit our website, such as:

IP address
Browser type and device information
Operating system
Pages visited and interactions with our website
Referring website or source
Date and time of website visits

3. How We Use Your Information

We may use your personal information to:

Process and fulfill orders
Process payments
Deliver products to you
Send order confirmations and shipping updates
Respond to customer service inquiries
Process returns, refunds, and exchanges
Maintain and improve our website
Prevent fraud, abuse, and unauthorized activity
Comply with legal and regulatory obligations
Send marketing communications where permitted and where you have provided the necessary consent

4. Payment Information

Payments may be processed by third-party payment providers.

Direct Goods generally does not need to store your complete payment card information on its own systems. Payment providers may collect and process payment information according to their own privacy policies and terms.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand how visitors use our website, and improve our services.

Some cookies may be placed by third-party services that we use for website functionality, analytics, advertising, payment processing, or other services.

Where required by applicable law, we will request your consent before using non-essential cookies or similar technologies.

You can manage or disable cookies through your browser settings and, where available, through our website's cookie preferences.

6. Sharing Your Information

We may share personal information with trusted third parties when necessary to operate our business and provide our services.

These may include:

Payment processors
Shipping and delivery providers
Website hosting and technology providers
Customer support providers
Analytics and marketing service providers
Fraud prevention and security providers
Professional advisers and service providers

We may also disclose information when required by law, legal process, court order, or governmental authority, or when necessary to protect our legal rights, customers, website, or business.

We do not sell your personal information as a general business practice.

7. International Data Transfers

Because we serve customers in multiple countries and may use service providers located in different countries, your personal information may be transferred to and processed outside the country where you live.

Where required by applicable law, we will take appropriate steps to ensure that international transfers of personal information receive an appropriate level of protection.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Complete transactions
Provide customer support
Maintain business and transaction records
Resolve disputes
Prevent fraud
Comply with legal, tax, accounting, and regulatory requirements

When information is no longer required, we may securely delete or anonymize it.

9. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have rights regarding your personal information.

These may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Request restriction of certain processing
Object to certain uses of your information
Request a copy of certain personal information
Withdraw consent where processing is based on consent
Opt out of marketing communications

To exercise an applicable privacy right, contact us at help@direct-goods.shop.

We may need to verify your identity before completing certain requests.

11. Marketing Communications

If you subscribe to marketing communications, we may send you information about products, promotions, offers, or other updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us at help@direct-goods.shop.

Unsubscribing from marketing communications will not prevent us from sending important transactional messages, such as order confirmations or shipping updates.

12. Children's Privacy

Our website is not intended for children who are not legally permitted to make purchases or provide personal information under applicable law.

We do not knowingly collect personal information from children in violation of applicable legal requirements.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps.

13. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or legal requirements.

When we make changes, we will update the Last Updated date at the top of this policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: